HM 203: Hospitality Sales and Marketing II
Building upon the foundational knowledge of hospitality sales and marketing, this advanced course delves deeper into the industry's strategic aspects and cutting-edge practices. Students will explore advanced topics such as revenue management, market analysis, brand positioning, digital marketing, customer experience management, and leadership in sales and marketing. Through real-world case studies and industry projects, students will develop the ability to analyze market trends, devise innovative sales and marketing strategies, and effectively lead teams in achieving sales goals. This course is designed for students seeking to enhance their expertise, take on leadership roles in hospitality sales and marketing departments, or pursue entrepreneurial ventures in the industry.
- Analyze market trends and competitive landscapes within the hospitality industry to identify emerging opportunities and develop innovative sales and marketing strategies.
- Evaluate and implement revenue management techniques and advanced pricing strategies specific to the hospitality industry, optimizing revenue and profitability.
- Design and execute comprehensive marketing campaigns that leverage the unique aspects of the hospitality industry, including destination marketing and experiential marketing.
- Develop expertise in luxury hospitality sales and marketing, including targeting high-net-worth individuals, managing exclusive partnerships, and creating premium experiences.
- Implement data-driven decision-making in sales and marketing, utilizing advanced analytics and market research techniques to drive strategic initiatives.
- Illustrate the impact of technology on hospitality sales and marketing, such as utilizing artificial intelligence, personalization, and automation to enhance customer experiences and operational efficiency.
- Analyze and respond to current challenges and trends in the hospitality industry, such as sustainability, wellness tourism, and digital transformation, to adapt sales and marketing strategies.
- Develop leadership and team management skills through practical projects and simulations specific to hospitality sales and marketing.
- Identify advanced negotiation techniques and contract management skills in securing partnerships and managing corporate accounts within the hospitality industry.
- Demonstrate critical thinking and problem-solving abilities in addressing complex sales and marketing challenges unique to the hospitality industry
General Education Objectives: Critical Reasoning
- Students will be able to comprehend material with clarity.
Student Learning Outcomes
- Examine market trend and competition using the hospitality industry benchmark STR report.
- Analyze pricing strategies to generate revenue and profit.
- Choose an appropriate marketing campaign for a hospitality organization.
- Construct market segments and manage partnerships to cultivate distinct customer experiences.
- Interpret analytics and market research to create strategic initiatives based on data-driven decisions.
- Identify artificial intelligence, personalization, and automation to improve the customer experience through operational efficiency.
- Evaluate current challenges and trends in the hospitality industry.
- Dissect negotiation techniques and effective contract management.
- Summarize the future of sales and marketing in the hospitality industry.
- Compile an effective marketing campaign for a hospitality organization.
Module materials include videos and external resources.
To complete this course successfully, access to a regular computer/laptop is essential. If you only have access to a phone or tablet, please check your local library for the assistant to access a regular computer/laptop. Chrome browser is highly recommended for this course. You may download the Chrome browser by clicking here. Access to a microphone and a web camera is needed for zoom meetings with the instructor. Excel and PDF readers are also required for this course. You may gain access to the following software below:
- Download Free PDF Reader Software by clicking here.
- Free access to web-based Office 365(including Excel) clicks here.
Additional technology requirement information can be found by accessing the Online College page.
To complete this class successfully, you must be able to perform the following basic technical skills before starting the class
- Use the learning management system.
- Use email with attachments.
- Download, save, and upload files between your computer, book website, and the online course room.
Incomplete Policy: Students will not be given an incomplete grade in the course without sound reason and documented evidence as described in the Student Handbook. In any case, for a student to receive an incomplete, he or she must be passing the course.
| Student Evaluation: | Grade Weight: |
| Knowledge Checks | 20 points/2.5% |
| Progress Checks | 20 points/2.5% |
| Discussions | 240 points/20% |
| Participation | 100 points/15% |
| Module Assignments | 120 points/15% |
| Final Project Assignments & Presentation | 500 points/45% |
| Total | 1000 points/100% |
Grading Scales
A = 90% - 100%
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = below 60%
Completing online classes successfully can be challenging because they require self-discipline, time management, and self-motivation skills. To do so, you are expected to spend at least 6 hours per week on the class learning activities and assessments. It may require additional time for individual zoom meetings with your instructor if you need help. Being able to balance your school and other life responsibilities is not easy. Not waiting until the last minute and completing class activities in small sections every day is helpful to ensure you are on track with your learning.
You are expected to log into your Canvas course room at least three times a week. This allows for course updates and feedback from the instructor in a timely manner.
Emails will be responded to no later than 48 hours or by the end of business on Monday for mail received over the weekend.
Academic Honesty Policy
The college has a firm policy against academic dishonesty, including cheating or plagiarism. Students guilty of academic dishonesty will be administratively dropped from the course with a grade of âFâ and subject to disciplinary action, which may include suspension and dismissal.
Please refer to the Academic Honesty Policy for detailed information.
Technology Support
To be a successful online learner, certain technologies are necessary. Please click here to review the essential technology requirements of the college. Please keep in mind that certain classes may have additional technical requirements. You should be able to find additional technical requirements in your syllabus or your canvas course room. If you have any questions about the technology requirement, please do not hesitate to reach out to us at 1-800-344-4522 or 304-697-7550 or support@hjc.edu
Accessibility Information
Huntington Junior College is committed to full compliance with Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990. For detailed information regarding the policy, please click here. Please do not hesitate to reach out to us at 1-800-344-4522, 304-697-7550 or pjustice@hjc.edu if you have any additional questions.
Copyright Policy
As an institution of higher education, Huntington Junior College strongly believes in intellectual property. As such, Huntington Junior College respects intellectual property and has made it a priority to ensure all employees and students respect the copyrights of others. If you have any questions about our copyright policy, please click here to access the copyright policy.
Privacy Policy
The college understands the importance of protecting your information and privacy. Please click here to access information on the Family Educational Rights & Privacy Act.
Other Student Success Services
Please click here for other student success services information, such as financial aid, lab hours, parking, library, transcripts, and career services on the college
If you need to speak with a person regarding any college policies and guidelines, please don't hesitate to get in touch with the college at 304-697-7550 or 1-800-344-4522
This information is standard for each course but specifics may vary based on the delivery method of the course you are taking. Please follow the information provided by your instructor.
This syllabus is subject to change.