HM 203: Hospitality Sales and Marketing II

Building upon the foundational knowledge of hospitality sales and marketing, this advanced course delves deeper into the industry's strategic aspects and cutting-edge practices. Students will explore advanced topics such as revenue management, market analysis, brand positioning, digital marketing, customer experience management, and leadership in sales and marketing. Through real-world case studies and industry projects, students will develop the ability to analyze market trends, devise innovative sales and marketing strategies, and effectively lead teams in achieving sales goals. This course is designed for students seeking to enhance their expertise, take on leadership roles in hospitality sales and marketing departments, or pursue entrepreneurial ventures in the industry.