MN 223: Marketing
This course examines marketing fundamentals, including marketing ethics, analyzing the marketing environment, consumer behavior, and product pricing strategies.
Course Objectives: When the course is completed you will be able to:
- identify and apply the four Ps (product, price, place promotion) of marketing in the business environment.
- explain how economical, technical, ethical, and legal factors influence marketing activities.
General Education Objectives: When the course is completed you will be able to:
- compose effective written communication.
M: Marketing, Grewal, D. Levy, M, New York, McGraw Hill Publishing. eBook
To complete this course successfully, access to a regular computer/laptop is essential. If you only have access to a phone or tablet, please check your local library for the assistant to access a regular computer/laptop. Chrome browser is highly recommended for this course. You may download the Chrome browser by clicking here. Access to a microphone and a web camera is needed for zoom meetings with the instructor. Excel and PDF readers are also required for this course. You may gain access to the following software below:
- Download Free PDF Reader Software by clicking here.
- Free access to web-based Office 365(including Excel) clicks here.
Additional technology requirement information can be found by accessing the Online College page.
To complete this class successfully, you must be able to perform the following basic technical skills before starting the class
- Use the learning management system
- Use email with attachments
- Download, save and upload files between your computer, book website, and the online course room
Attendance Policy: As an active member of this class, your attendance is vital. You need to be responsible for logging in several times per week to check on your progress in the class as well as finishing the required material by their due dates. Your weekly attendance is based on the completion of quizzes and other assignments indicated in the course room and in the schedule.The Federal Government has established a guideline to determine attendance for online students.
“Attendance must be measured by an assignment to be graded, quiz (test), or SCORM EVERY week. Forums will not be accepted as graded assignments for Title IV purposes. Assignments turned in offline or through e-mail cannot be accepted for Title IV purposes.”
Therefore, your attendance will be based on fully completing all graded assignments, quizzes, or tests for that week. If not completed and submitted before 11:59 p.m. (Eastern Time) on Sunday each week, you will be counted absent for that week.
You are expected to check your HJC email several times a week to ensure you are receiving feedback from your instructor in time.
Make-up Policy: Late quizzes, discussions, and projects are NOT accepted except for excused absences. You must communicate with the instructor regarding your situation, the instructor reserves the right to determine if an excused absence is granted for the situation.
Incomplete Policy: Incomplete Grades Incompletes are given when a student has to miss the final or has an outstanding assignment. The incomplete should only be given if the student is passing the class or would be able to pass the class with the completion of the missing exam/assignment. If the student does not contact the instructor about the missing assignment/exam, the instructor should award an incomplete if the student was actively attending until the end of class and the instructor has a reasonable belief that the student intends to make up. Online students who do not complete the proctored assignment but have completed all other assignments may be awarded an incomplete, allowing them to finish the required proctored assignment. If an incomplete is awarded, the student will have until the end of the next term to complete the missing work. Students receiving an incomplete should make arrangements with the instructor to complete the outstanding work as soon as possible. Should an incomplete remain unchanged past the following quarter, it will automatically change to a failing grade.
Student Evaluation:
Tests 450 points
Syllabus 10 points
Knowledge Checks 20 points
Progress Checks 30 points
Discussions 40 points
Projects 100 points
Total 650 points
Grading Scales:
A = 90% - 100%
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = below 60%
Projects, discussions, and Quizzes: Assignments and quizzes are due by 11:59 pm Eastern Time on Sundays except for the Final. The Final is due by 11:59 pm Friday of the final week. You are expected to complete all assigned course activities, such as reading all the chapters assigned and following the instructor and book directions carefully.
You have two attempts for quizzes with unlimited time. Quizzes are open book and notes. You are expected to study before taking the quizzes. You will be able to review your attempt and see which ones you got correct or incorrect after submitting your current attempt.
Communications: Email is the best way to reach me. Emails will be answered within 24 hours during the weekdays and 48 hours during the weekends. One on one zoom meeting request link is available for you in the online course room. Q & A forum is also available in the online cour se room for you to use if you have any questions about course contents.
Netiquette: When posting in the discussion, Q & A, and emailing your instructor, please remember to practice netiquette and respect your instructor and peer learners when you interact with them online. Click here to learn more about netiquette when interacting with others in the online learning environment.
(tentative and subject to change)
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All assignments, quizzes and class activities are due 11:59pm Sunday of the Week Except for Final. Final is due by 11:59 pm Friday of the final week. |
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Module1: Syllabus Quiz |
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Module 2: Chapter 3 Quiz |
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Module 3: Chapter 4 Quiz |
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Module 4: Chapter 5 Quiz |
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Module 5: Chapter 6 Quiz -- Attendance Tracker |
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Module 6: Chapter 7 Quiz—Attendance Tracker |
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Module 7: Chapter 8 Quiz—Attendance Tracker |
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Module 8: Chapter 9 Quiz – Attendance Tracker |
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Module 9: Chapter 10: Marketing Research |
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Module 10: Work on project |
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Module 11: Final project – Due By 11:59pm Friday of the week |
Emails will be responded to no later than 48 hours or by the end of business on Monday for mail received over the weekend.
Academic Honesty Policy
The college has a firm policy against academic dishonesty, including cheating or plagiarism. Students guilty of academic dishonesty will be administratively dropped from the course with a grade of ‘F’ and subject to disciplinary action, which may include suspension and dismissal.
Please refer to the Academic Honesty Policy for detailed information.
Technology Support
To be a successful online learner, certain technologies are necessary. Please click here to review the essential technology requirements of the college. Please keep in mind that certain classes may have additional technical requirements. You should be able to find additional technical requirements in your syllabus or your canvas course room. If you have any questions about the technology requirement, please do not hesitate to reach out to us at 1-800-344-4522 or 304-697-7550 or support@hjc.edu
Accessibility Information
Huntington Junior College is committed to full compliance with Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990. For detailed information regarding the policy, please click here. Please do not hesitate to reach out to us at 1-800-344-4522, 304-697-7550 or pjustice@hjc.edu if you have any additional questions.
Copyright Policy
As an institution of higher education, Huntington Junior College strongly believes in intellectual property. As such, Huntington Junior College respects intellectual property and has made it a priority to ensure all employees and students respect the copyrights of others. If you have any questions about our copyright policy, please click here to access the copyright policy.
Privacy Policy
The college understands the importance of protecting your information and privacy. Please click here to access information on the Family Educational Rights & Privacy Act.
Other Student Success Services
Please click here for other student success services information, such as financial aid, lab hours, parking, library, transcripts, and career services on the college
If you need to speak with a person regarding any college policies and guidelines, please don't hesitate to get in touch with the college at 304-697-7550 or 1-800-344-4522
This information is standard for each course but specifics may vary based on the delivery method of the course you are taking. Please follow the information provided by your instructor.
This syllabus is subject to change.