HM 201: Hospitality Revenue Management
Hospitality Revenue Management is a fundamental course designed to provide students with a multidisciplinary knowledge of revenue management principles and practices in the hospitality industry. This course investigates strategies and techniques hotels, resorts, and other hospitality establishments use to maximize revenue and optimize room and resource allocation. Students will gain valuable insights into the vital nature of revenue management in the context of the hospitality sector.
Student Learning Outcomes
1. Analyze historical data and market trends to forecast demand for hospitality services.
2. Develop effective pricing strategies that maximize revenue while considering factors like seasonality, competition, and market conditions.
3. Utilize revenue management software and tools to optimize room inventory and distribution channels.
4. Evaluate and apply ethical considerations in revenue management decision-making, including overbooking and pricing transparency.
5. Identify opportunities for revenue enhancement through upselling, cross-selling, and ancillary revenue streams.
6. Create and implement a revenue management plan for a hypothetical hospitality establishment.
7. Critically assess the impact of revenue management decisions on guest satisfaction and long-term business success.
8. Demonstrate effective communication and presentation skills in presenting revenue management strategies and recommendations.
Module materials include videos and external resources.
To complete this course successfully, access to a regular computer/laptop is essential. If you only have access to a phone or tablet, please check your local library for the assistant to access a regular computer/laptop. Chrome browser is highly recommended for this course. You may download the Chrome browser by clicking here. Access to a microphone and a web camera is needed for zoom meetings with the instructor. Excel and PDF readers are also required for this course. You may gain access to the following software below:
- Download Free PDF Reader Software by clicking here.
- Free access to web-based Office 365(including Excel) clicks here.
Additional technology requirement information can be found by accessing the Online College page.
To complete this class successfully, you must be able to perform the following basic technical skills before starting the class
- Use the learning management system.
- Use email with attachments.
- Download, save, and upload files between your computer, book website, and the online course room.
Student Evaluation: Grade Weight:
Knowledge Checks 25 points/5% - 2.5 pt each (10)
Progress Checks 25 points/5% - 1.5 pts each (10)
Discussions 200 points/25% - 20 pts each (10)
Participation 100 points/20% - 10 pts each (10)
Final Project Assignments 100 x4 50x1 200 points x1 /45%
& Final Presentation
Total 1000 points
Grading Scales
A = 90% - 100%
B = 80% - 89%
C = 70% - 79%
D = 60% - 69%
F = below 60%
Completing online classes successfully can be challenging because they require self-discipline, time management, and self-motivation skills. To do so, you are expected to spend at least 6 hours per week on the class learning activities and assessments. It may require additional time for individual zoom meetings with your instructor if you need help. Being able to balance your school and other life responsibilities is not easy. Not waiting until the last minute and completing class activities in small sections every day is helpful to ensure you are on track with your learning.
You are expected to log into your Canvas course room at least three times a week. This allows for course updates and feedback from the instructor in a timely manner.
Emails will be responded to no later than 48 hours or by the end of business on Monday for mail received over the weekend.
Academic Honesty Policy
The college has a firm policy against academic dishonesty, including cheating or plagiarism. Students guilty of academic dishonesty will be administratively dropped from the course with a grade of âFâ and subject to disciplinary action, which may include suspension and dismissal.
Please refer to the Academic Honesty Policy for detailed information.
Technology Support
To be a successful online learner, certain technologies are necessary. Please click here to review the essential technology requirements of the college. Please keep in mind that certain classes may have additional technical requirements. You should be able to find additional technical requirements in your syllabus or your canvas course room. If you have any questions about the technology requirement, please do not hesitate to reach out to us at 1-800-344-4522 or 304-697-7550 or support@hjc.edu
Accessibility Information
Huntington Junior College is committed to full compliance with Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990. For detailed information regarding the policy, please click here. Please do not hesitate to reach out to us at 1-800-344-4522, 304-697-7550 or pjustice@hjc.edu if you have any additional questions.
Copyright Policy
As an institution of higher education, Huntington Junior College strongly believes in intellectual property. As such, Huntington Junior College respects intellectual property and has made it a priority to ensure all employees and students respect the copyrights of others. If you have any questions about our copyright policy, please click here to access the copyright policy.
Privacy Policy
The college understands the importance of protecting your information and privacy. Please click here to access information on the Family Educational Rights & Privacy Act.
Other Student Success Services
Please click here for other student success services information, such as financial aid, lab hours, parking, library, transcripts, and career services on the college
If you need to speak with a person regarding any college policies and guidelines, please don't hesitate to get in touch with the college at 304-697-7550 or 1-800-344-4522
This information is standard for each course but specifics may vary based on the delivery method of the course you are taking. Please follow the information provided by your instructor.
This syllabus is subject to change.