Event Management I Syllabus

HM 102: Event Management I

This course introduces the fundamentals of event management, including concepts of the Meetings, Expositions, Events, and Conventions (MEEC) industry. Consideration of components required to create an event will include client consultation, strategic planning, building a team, customer relationship management, budgeting, staffing, marketing, legal and safety/security concerns, and more, which will give students an inclusive look into the events management specialization.

Student Learning Outcomes

Course Objectives: Upon successful completion of the course, students will be able to:

· Define the concepts of the MEEC industry.

· Demonstrate customer interactions to include consultations and relationship management.

· Identify various knowledge, skills, and abilities that are necessary to be a successful event professional.

· Explain the tasks and activities involved in planning a meeting or event.

· Design a plan to facilitate an event.

General Education Objectives: Critical Reasoning

· Students will be able to comprehend material with clarity

How does this class apply to your career?

  • Learners will be able to apply what they discover in the course to create a plan for an event that can be used in their current or future career.
Instructional Materials

Module materials include videos and external resources.

Minimum Technology Requirements

To complete this course successfully, access to a regular computer/laptop is essential. If you only have access to a phone or tablet, please check your local library for the assistant to access a regular computer/laptop. Chrome browser is highly recommended for this course. You may download the Chrome browser by clicking here. Access to a microphone and a web camera is needed for zoom meetings with the instructor. Excel and PDF readers are also required for this course. You may gain access to the following software below:

  • Download Free PDF Reader Software by clicking here.
  • Free access to web-based Office 365(including Excel) clicks here.

Additional technology requirement information can be found by accessing the Online College page.

Minimum Technical Skills Requirements

To complete this class successfully, you must be able to perform the following basic technical skills before starting the class

· Use the learning management system.

· Use email with attachments.

· Download, save, and upload files between your computer, book website, and the online course room

Course Policies

Incomplete Policy: Students will not be given an incomplete grade in the course without sound reason and documented evidence as described in the Student Handbook. In any case, for a student to receive an incomplete, he or she must be passing the course.

Student Evaluations:

Discussions 320 points
Participation 100 points
Module Assignments 400 points
Final Project 180 points
Total  1000 points

Grading Scales

A = 90% - 100%                   

B = 80% -  89%        

C = 70% -  79%        

D = 60% -  69%        

F = below   60%           

Student Expectations

Completing online classes successfully can be challenging because they require self-discipline, time management, and self-motivation skills. To do so, you are expected to spend at least 6 hours per week on the class learning activities and assessments. It may require additional time for individual zoom meetings with your instructor if you need help. Being able to balance your school and other life responsibilities is not easy. Not waiting until the last minute and completing class activities in small sections every day is helpful to ensure you are on track with your learning.

You are expected to log into your Canvas course room at least three times a week. This allows for course updates and feedback from the instructor in a timely manner.

Course Outline

Course Outline: (tentative and subject to change)

Week

Subject Matter

Assignment

One

Introduction to the Course & Events Management

  • Intro to events management

Discussions

  • Introduction
  • Introduction to Events Management.

Two

Consulting the Client, Strategic Planning, Goal, and Objective Setting

  • Strategic planning, goal and objective setting.
  • Client/Customer Consultation

Discussions

  • Client / Customer Consultation
  • Strategic Planning

Assignment

  • Event Selection & Strategic Planning (Part 1 of Final Project)

Three

Assemble a Team and Determine Event Budget

  • Event entrepreneurship
  • Financial management

Discussions

  • Selecting a Team and Customer Relationship Management
  • Budget Consideration

Four

Planning and orchestrating an event

  • Events assessing, planning & monitoring

Discussions

  • Event Assessing, Planning, and Monitoring

Assignment

  • Team/Budget, Selection and Team Meetings (Part 2 of Final Project)

Five

Audience & Venue Consideration

  • Crowd control & crowd dynamics
  • Selecting a venue

Discussions

  • Audience Consideration
  • Selecting a Venue

Six

Finding Vendors and Suppliers

  • Hiring event staff
  • Finding credible vendors and suppliers

 

Discussion

  • Staffing for an Event

Assignment

  • Audience Description, Venue Selection, Sourcing Vendors and Suppliers and Selecting Event Staff (Part 3 of Final Project)

Seven

Coordinating Operations of the event

(Organizing details of the event to include décor, transportation, parking, special guests, catering, etc.)

  • Coordinating operations
  • Importance of Details

Discussions

  • Coordinating Operations
  • Importance of Details for an Event

Eight

 

Marketing for the event.  

  • Marketing process, communications & public relations
  • Brand creation & social media

 

 

Discussion

  • Considering Marketing for an Event

 

Assignment

  • Operations Coordinating and Selection of Marketing Initiatives (Part 4 of Final Project)

Nine

Complying with Legal Considerations

  • Legal, Security, Safety, & Risk Managemen

 

Discussions

  • Considering Legalities
  • Safety and Security
  • Peer Review for Final Project [Optional]

Ten

 

Finalizing an event project plan

  • Consideration of last-minute items.
  • Projecting potential issues.

Discussions

  • Considering Last Minute Items
  • Handling / Projecting Issues of an Event

Assignment

  • Final Event Plan

Eleven

Course Wrap-Up

Discussion

  • Course Reflection [Optional]

 

Communication

Emails will be responded to no later than 48 hours or by the end of business on Monday for mail received over the weekend.

College Policies

Academic Honesty Policy
The college has a firm policy against academic dishonesty, including cheating or plagiarism. Students guilty of academic dishonesty will be administratively dropped from the course with a grade of ‘F’ and subject to disciplinary action, which may include suspension and dismissal. 

Please refer to the Academic Honesty Policy for detailed information.

Technology Support
To be a successful online learner, certain technologies are necessary. Please click here to review the essential technology requirements of the college. Please keep in mind that certain classes may have additional technical requirements. You should be able to find additional technical requirements in your syllabus or your canvas course room. If you have any questions about the technology requirement, please do not hesitate to reach out to us at 1-800-344-4522 or 304-697-7550 or support@hjc.edu

Accessibility Information
Huntington Junior College is committed to full compliance with Section 504 of the Rehabilitation Act of 1973, and the Americans with Disabilities Act of 1990. For detailed information regarding the policy, please click here. Please do not hesitate to reach out to us at 1-800-344-4522, 304-697-7550 or pjustice@hjc.edu if you have any additional questions.

Copyright Policy
As an institution of higher education, Huntington Junior College strongly believes in intellectual property. As such, Huntington Junior College respects intellectual property and has made it a priority to ensure all employees and students respect the copyrights of others. If you have any questions about our copyright policy, please click here to access the copyright policy.

Privacy Policy
The college understands the importance of protecting your information and privacy. Please click here to access information on the Family Educational Rights & Privacy Act.

Other Student Success Services
Please click here for other student success services information, such as financial aid, lab hours, parking, library, transcripts, and career services on the college

If you need to speak with a person regarding any college policies and guidelines, please don't hesitate to get in touch with the college at 304-697-7550 or 1-800-344-4522

This information is standard for each course but specifics may vary based on the delivery method of the course you are taking. Please follow the information provided by your instructor.

This syllabus is subject to change.